Expert Qualitative Moderation
Instant and intimate rapport; a highly empathic and razor-sharp moderator makes all the difference in speed to insight
With Bev, you get valuable dialogues driven by the relentless curiosity of a strategist and the discipline of a behavioral economist. Bev has a special talent for getting folks to share their truth. With a full portfolio of proven projective / facilitation techniques, she can reach the inner-most thoughts of even the “toughest” respondents.
Teams that need nimble, candid and razor-sharp consensus in field want Bev on their team.
Everything You Need From A Moderator And More:
- Respondent Screener Development
- Recruitment Management
- Discussion Guide and Stimuli Development
- Facility and/or Online Platform Management
- In-Field Debriefs & Back-Room Facilitation
Methodological Areas Of Expertise:
- Foundational Positioning & Emotional Insights
- Personas & Journey Mapping
- Brand/Product White Space Exploration
- Position Testing & Optimization
- Creative Concept Testing