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Expert Qualitative Moderation

Instant and intimate rapport; a highly empathic and razor-sharp moderator makes all the difference in speed to insight

With Bev, you get valuable dialogues driven by the relentless curiosity of a strategist and the discipline of a behavioral economist.  Bev has a special talent for getting folks to share their truth. With a full portfolio of proven projective / facilitation techniques, she can reach the inner-most thoughts of even the “toughest” respondents.

Teams that need nimble, candid and razor-sharp consensus in field want Bev on their team.

 

Everything You Need From A Moderator And More:

- Respondent Screener Development

- Recruitment Management

- Discussion Guide and Stimuli Development

- Facility and/or Online Platform Management

- In-Field Debriefs & Back-Room Facilitation

 

Methodological Areas Of Expertise:

- Foundational Positioning & Emotional Insights

- Personas & Journey Mapping

- Brand/Product White Space Exploration

- Position Testing & Optimization

- Creative Concept Testing

© 2024 by Bev Andersen. Home Page Photo Credit: Joshua Ness.

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