Understanding the voice of your customer, and what drives decision makers and influencers, in their own language, has never been more important.

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Using proven anthropological and projective techniques in a variety of qualitative research settings, Bev gets the kinds of remarkable insight that is far beyond superficial answers to a discussion guide.

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A la carte or as part of a full strategic initiative, Bev works with national recruiting and technology platform providers to seamlessly manage every step of the research process.

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Expert Dialogue Moderation

− Webcam-based/Online Focus Groups , In-depth Interviews & Bulletin Boards

− Facilities-based Focus Groups & In-depth Interviews

− Ethnographies

− User Experience Interviews

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Extensive Projective Exercise Applications Anchored In Marketing Applications & The Principles Of Behavioral Economics

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Data Mining (Category Data & Secondary Research Synthesis)

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Quantitative Research (Survey Development/Execution/Analysis using Qualtrics, SurveyMonkey, Survey Gizmo)

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C-Suite Value Proposition Summit

Need to facilitate a discussion with your leadership team to assess your brand and define your path to success? Start here.  Bev will help re-set and reinvigorate the product/brand via a brutally candid dialogue and comprehensive business review with the key leadership team.  A professionally moderated 3-4 hour session including creative exercises that will inform a renewed and sustainable value proposition.  We formally document executive team consensus, often aggregated with secondary research and primary research for a comprehensive analyses.

 

- Goals & philosophy for the organization

- Business plan review

- Traditional pillars: purpose, mission, vision, values

- Value proposition inputs:  differentiators, competitive set, customer service/NPS

- Target audience: most valuable customers

- Innovation process

- Employee advocacy & vendor/partner perceptions

- Product, service and other asset/IP review

- Marketing & advertising review

- SWOT